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Tuesday, May 2, 2017

Teaching, Selling or Consuming Cinco de Mayo

It is that time of year: it is either time to teach, sell or consume Cinco de Mayo.
If one decides to teach it, then people come to learn of a great anti-imperialist struggle (1861-67) fought by poor peoples, and a day that memorializes a heroic battle in Puebla on May 5, 1862, that eventually culminated with the kicking out of the French from Mexico in 1867.
If one decides to sell it or consume it, then one becomes part of that capitalistic practice of debasing anything sacred and turning it into a tragicomic holiday where drinking and white sales become the norm.
It is a time when the media will go to the local bar and then ask drunk gringos (and nowadays even drunk Mexicans,) the meaning of Cinco de Mayo and the response is usually: “It’s Mexican Independence Day” or “who cares … it’s just a time to party.
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